Edition #17: Reading the Market’s Quiet Phase
Over the past few months, we’ve all been talking about the market slowdown, as changing legislation has done its usual thing, of bringing uncertainty and hesitation.
There have been fewer transactions (but transactions have been happening).
Tighter lending criteria’s.
Developers waiting on finance or revised appraisals before breaking ground.
But this period is showing something interesting. The pause has in itself, become a form of research, as opposed to just wasted time.
Every week, I’m speaking to landlords who are sitting down with their accountants to rework the numbers on each property; testing where refinancing still makes sense and where holding tight might deliver better returns.
Investors are running different yield models, factoring in the impact of small rate cuts and what a softening in inflation could mean for 2026.
The energy has shifted. The conversations I’m having now, have moved from chasing opportunities to tightening (or even changing) strategy - from asking what can I buy next? to what should I optimise now?
They’re still active, just less visibly so.
What the waiting reveals
When the property market slows, I believe clarity improves and the underlying patterns begin to surface.
Right now, across the UK property landscape, a few key themes are standing out:
• Rental demand remains high, but price growth has flattened.
• Developers are re-costing sites that didn’t stack up six months ago.
• Buyers are renegotiating terms agreed earlier in the year.
• Off-market conversations are picking up again as investors test confidence.
We’re in a recalibration phase I believe. It seems to be a moment where realism in Property Investment, has replaced reaction.
It’s giving us a clearer view of what’s sustainable and where the opportunities might quietly be re-emerging.
Observation as a strategy
When conditions feel uncertain, the instinct is to act quickly.
Buy something. Launch something. Make a move to signal progress.
But the most effective operators right now are using the pause as analysis time.
They’re watching their own data before chasing new deals.
They’re studying local demand patterns, not relying on national averages.
They’re using this quieter window to understand what delivers, and what drains capital or time.
Observation is becoming its own discipline.
And in this kind of market, the ability to see clearly is just as valuable as the ability to act quickly.
Because clarity comes from paying attention to what the market is actually saying.
What this means for the next cycle
Every cycle has this stage: a stretch of waiting that shapes the next period of growth.
Developers are cutting unnecessary costs and designing smarter.
Landlords are consolidating holdings and improving existing stock instead of expanding it.
PropTech founders are refining tools and focusing on longevity over volume.
This is the groundwork phase. The time for testing, tightening and planning.
When confidence returns, those who’ve used this period to strengthen their systems and thinking will move faster and with less friction.
Something to bear in mind, if you’re wanting to scale.
What I’m seeing on the tech side
PropTech is experiencing a similar recalibration I’ve seen.
Smaller, purpose-built tools are gaining traction because they solve real, contained problems for investors and operators. I’ll be talking about what software we’re using, in future editions.
The founders I’ve been speaking with are adopting leaner methods, testing more thoroughly, releasing later, and focusing on usability over novelty.
That approach feels right for this stage of the market. Technology that reflects reality, tends to last longer.
It feels like we’re entering a more thoughtful phase across the Property industry; whether that’s in software design, portfolio management, or development strategy, the next wave of progress will come from people who know exactly why they’re building, not just how.
That’s what I’ll be exploring over the next few editions: the shift from expansion to intention, and what it looks like when technology and property start learning from each other again.
A question for you
What’s standing out in your corner of the market right now?
Are you seeing a slowdown, a shift, or the start of something new?
One thing I’ve noticed is that the people who stay curious through quieter markets are the ones who spot opportunity first. They’re not waiting for certainty; they’re learning from what’s happening in real time.
So as you look ahead to the next few months, where could you be paying closer attention? What small signals might tell you more than the headlines?
Thanks for reading The PropTech Edit.
Feel free to subscribe, share, and forward this to someone who’s quietly watching the market, and starting to connect the dots others might miss.
Melissa Lewis
Founder & CEO, ML Property Venture